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Marketing your home

Marketing your home

Since I first started writing this column, I am frequently asked by people with homes listed for sale what they can do to get their home sold.

Here is what I do when listing a home which will hopefully be helpful to anyone interested in putting their home on the market.

Video and a floorplan

My first order of business is sending my creative team to your house to take professional photos, to get a floorplan drawn up, and to create a narrated video home tour. Photos are often the first exposure to your property so it’s critical that these images portray your home in its best possible light while creating an emotional reaction with potential buyers.

A good floorplan is literally a map that details the size and layout of your home. Having your property precisely measured by a professional provides additional peace-of-mind to all parties: everyone knows that the square-footage being advertised is recent and accurate.

Next is the video tour. Video is something that buyers expect to see and is an absolute must-have for every listing. The majority of my buyers come from out-of-market and my walkthrough tour allows them to experience your home wherever they are in the world. These videos also help to eliminate unnecessary and intrusive viewings – the only people visiting your home in person will be buyers that have qualified themselves by watching your video. This can be a real time-saver if you work from home or have kids. It’s especially helpful for showing revenue properties. Instead of negotiating showing times with your tenant, potential buyers are screened using the video.

Getting exposure  

Once photos, the floorplan, and the video are in place, I use them to advertise your listing on social media platforms like Facebook, Instagram, YouTube, and Real Estate Weekly. Using paid advertisements, I target the specific demographics and regions that are most likely to be interested in your home.

My goal here is to get the most amount of exposure possible for your home in the shortest amount of time. More people seeing your home means more interest in your property and that translates to a quicker sale at top market value.

Advertising for buyers

As successful as this strategy has been, it’s only one piece of my marketing plan. While I’m promoting your listing, I’m also advertising for out-of-market buyers. Using video and audio marketing, I highlight the Sunshine Coast as an ideal location in which to live and invest. The audience that consumes this content is then directed to my listings. This type of marketing ensures that I have a steady pipeline of potential buyers that are falling in love with the idea of living on the Sunshine Coast.

My strategy for attracting local buyers includes social media but I also invest heavily in traditional media on the Sunshine Coast.

Virtual staging  

On your specific property, I may suggest either virtually staging or virtually renovating your property. This is when the original photos are edited to show what your home could look like different with furniture or finishes. An interactive Matterport tour can also be of benefit for some properties.

Tony Browton is an award-winning Realtor who lives and works on BC’s Sunshine Coast. 

His weekly blog can be found here

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